Building An E-Commerce demands a strategic plan that is equally creative, the power of technology, and a deep knowledge of your customer. Here are the steps to making a strong sustainable e-commerce brand Bewakoof is one of those brand that is led by youths and they follow a different strategy and a unique USP to be in market for a longer period of time:
Table of Contents
Define Your Brand Identity
Unique Selling Proposition (USP):
Here, you explain what makes you different, be it quirky designs or affordability or products. In this case, “Bewakoof” rides on the train of trendy and pop culture-related fashion at budget-friendly prices.
Target Audience:
Know your ideal customer’s age, preferences, and lifestyle.
For example, Bewakoof caters to young, style-conscious people with a penchant for quirky designs. Bewakoof targeted youth and made more for the youth and this strategy or target audience is best for aa brand like bewakoof.
Brand Personality:
Be quirky, fun, and entertaining while building your brand’s personality.
Your tone should be such that it caters to your target audience as ‘young and silly’ and these USP’s help bewakoof to be different in a very competitive market.
Product Line
Start small:
Bewakoof evolved from quirky t-shirts to hoodies, accessories, and much more in the future. and they keep consistency in their work and now we can see thier brand.
Upcoming Trendy Products:
Track current trends in fashion and culture to remain in sync with the likes and dislikes of the customers.
Affordability with Quality:
Maintain affordability and quality side by side in order to garner the trust of the consumers and maintain repeat business and they also foces on quality over quantity that will help them in long run and customer will buy from thier website to get quality products.
User-Friendly Website
Design and Navigation:Bewakoof sells unique and trendy designs and also collaborated with many brands and cartoon-like marvel and Many More to bring a new taste and a new wave of trendy clothes in Indian markets.
Make sure that the website is clean, intuitive, and mobile-friendly. Over 70% of e-commerce traffic is via mobile.
Speed and Security:
Your website has to be loading fast, plus secure payment options (SSL certificates, multiple payment options).
Personalization:
AI tools helping suggest products based on behavior of customer
Simplified checkout: minimum number of steps involved, guest checkout available
Use Digital Marketing
Social Media Presence: Instagram, Facebook, and Twitter for product presentation in memes, reels, and posts.
Bewakoof did well with engaging content that is based on humor and trends. Social media played an important role in the success of Bewakoof as majority of there sales were because of their social media platforms and ads.
Influencer Marketing:
Use both micro and macro influencers to showcase the product
Email Marketing: Build a mailing list and send personalized offers, updates, and reminders of abandoned carts.
SEO: Optimize your website and blog with keywords to get organic traffic.
Paid Advertising
Use Facebook Ads, Google Ads, and Instagram to target specific demographics
Strong Community
Engage with Customers
Comment on their posts, DM them, and get feedback.
User-Generated Content (UGC)
Encourage customers to post photos with your products using branded hashtags.
Loyalty Programs:
Reward repeat customers with coupons, early bird sales, and other perks in advance.
6. Exceptional Customer Experience
Easy Return And Refund
Give a straightforward process to obtain trust.
Responsive support
Quick solutions through chatbot, email or social media;
Service Consistency
Offer on time, and provide right product information, to avoid a negative review.
Also Visit E-commerce Website-DesiMahal to see E-Commerce website
FAQ`s
When Bewakoof started E-Commerce?
Bewakoof started its e-commerce in 2012. Brand was founded in 2012 by Prabhkiran Singh and Siddharth Munot, initially selling quirky and trendy apparel online. Over time, it expanded into a full-fledged direct-to-consumer (D2C) brand, focusing on fashion and lifestyle products.
What is main thing in Bewakoof success?
Bewakoof’s success is driven by its unique and relatable designs, affordable pricing, and a strong direct-to-consumer (D2C) model that eliminates middlemen. By leveraging social media effectively, the brand built a loyal community through memes, trends, and engaging content that resonated with Indian youth.
What does Bewakoof sell?
Bewakoof sells a wide range of fashion and lifestyle products, including trendy apparel like T-shirts, hoodies, joggers, kurtas, dresses, and footwear like sneakers and sliders. The brand also offers accessories like mobile covers, backpacks, tote bags, caps, and personal care products for skincare and grooming.
What is USP in Bewakoof?
USP of Bewakoof 🚀🔥
The Unique Selling Proposition (USP) of Bewakoof is its affordable, trendy, and quirky fashion that resonates with India’s youth culture. It stands out due to:
✅ Unique & Witty Designs
✅ Affordable Pricing
✅ Fast Fashion Model –
✅ Community-Driven Brand
✅ Direct-to-Consumer (D2C) Model
💡 Bewakoof isn’t just a brand—it’s a movement for those who love to express themselves with style! 🔥👕
What Does Bewakoof Brand do?
Bewakoof is an Indian D2C (Direct-to-Consumer) fashion brand specializing in trendy, affordable, and quirky apparel for young consumers. Launched in 2012, the brand has built a strong identity by offering:
✅ Unique Graphic T-Shirts
✅ Casual Wear & Accessories
✅ Pocket-Friendly Fashion
✅ Trend-Driven Collections
✅ Strong Digital Presence
💡 Bewakoof is more than just clothing—it’s an expression of individuality and style for the modern youth! 🚀🔥
Who are the owners of Bewakoof?
Bewakoof was founded in 2012 by Prabhkiran Singh and Siddharth Munot. They started the brand with a vision to create affordable, stylish, and quirky fashion for India’s youth.
However, in 2023, Aditya Birla Fashion and Retail Ltd (ABFRL) acquired a bewakoof’s majority stake, making it a part of their expanding fashion portfolio.
💡 From a college startup to a leading D2C brand, Bewakoof has grown into a fashion powerhouse in India! 🚀🔥